London Attractions

Planning a trip to London?

Here are a few of the most popular attractions in London to help you plan your itinerary.

Compare, and BOOK your sightseeing tours, attraction tickets and excursions online, through Visit Britain, the official online shop of the British Tourist Board.

Visitor Tip: Avoid the long queues at some of London's most popular attractions by buying tickets in advance.

Coca Cola London Eye

The London Eye

The London Eye is the most popular ticketed tourist attraction in London.


Tower of London

The Tower of London

900 hundred years of history and the Crown Jewels are waiting in the Tower of London.


Madame Tussauds

Madame Tussauds, London

Rub shoulder with Royalty and Rock Stars at Madame Tussauds.


Open Top Bus Tour

Hop on Hop off bus tours

Explore the sights of London at your own pace on a 'Hop On and Hop Off' open top bus tour.


Buckingham Palace

Buckingham Palace, State Rooms

The 'Summer Opening' of Buckingham Palace lets you see and explore the lavishly furnished State Rooms where The Queen entertains guests on State and Ceremonial occasions.


Special offers

Emirates Cable Car

Emirates Airline Cable Car

Britain's first and only urban cable car, takes passengers on a unique journey above the River Thames in east London


Heathrow Express

Heathrow Express

The Heathrow Express is a high speed train between Heathrow and London.

Book online and save £5 per ticket. Journey time 15 minutes.


Theatre Passport

Buy Theatre Tickets

Experience London theatre at its best and save up to 60% on your tickets.

Find the best choice of discount tickets for London plays.


Three Palaces Pass

Kensington Palace

Visit three of London's most famous Royal Palaces and explore Britain's fascinating royal history with one great value pass.


London Dungeon

The London Dungeon

Hundreds of years of London's dark and gruesome history to life at the London Dungeon.
One of the most popular and entertaining attractions in town.


Plan your own itinerary

Excursions, Trips and Tours

Excursion, day trips and thing to do out of town

BritRail Passes

See the sights with Brit Rail Pass

A train journey adds a real sense of adventure to any trip.

Be in Scotland within 4hrs 30mins or take a short trip from London to discover more of Britain.


Windsor, Stonehenge & Oxford


Take a trip through history and see Windsor Castle, the ancient stone circle of Stonehenge, enjoy a leisurely lunch and finally a walking tour of Oxford on this day trip from London.


Royal Edinburgh

Royal Yacht Britannia

Visit Scotland's top three royal attractions; Edinburgh Castle, Holyrood House, the Royal Yacht Britannia. 

Plus 2 days unlimited bus travel around Edinburgh to explore the capital of Scotland!


Visiting London on a budget?

There are loads of free things to do in?London, when you are on a?budget and if you are using a Visitor Oyster Card to get around some useful discounts on are available on food, drink, theatre tickets, entertainment, museums, travel and shopping.

Buy your Visitor Oyster Card online, from Visit Britain and download the special offer booklet to save with a range of discounts and offers across London.

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